Lisa Froelings

Lisa Froelings

Entrepreneur, Business Writer

Writing about Entrepreneurship, Marketing and Productivity

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Why brands choose content marketing over ads article
socialmediaweek.org

Study Suggests Businesses Are Spending More On Content Marketing Over Ads

People are scrolling past advertisements because consumers don’t trust advertisements. No one wants to be told what to do, and in the case of most advertising, people are told to buy.

Ny article
The Huffington Post

5 Real Estate Problems Familiar to New Yorkers

New York city has been facing a demanding shortage of affordable housing with property prices having soared in the past decade. Recent homeownership rates have dropped significantly to 63.5% from where it was a decade back. To top it all, the great recession left an inexpugnable mark on the millennials, which is nearly a fifth of the total population of New York.

How to improve kids iq article
lifehack.org

How Can You Help Your Kids Become Smarter?

According to a study from Genetics Home Reference, only 50% of a child’s intelligence is passed down from the parents, while the remaining 50% can be attributed to a child’s environment, availability of learning resources, nutrition, parenting, and education.

Skype bots 850x476 article
Small Business Trends

Skype Bots Enhance Search Features, Responds To Queries

As part of announcements at Microsoft’s Build 2016 conference, Skype announced a new ‘Bot’ platform. Called Skype Bots, this feature is described by the company as “a new way to bring expertise, products, services and entertainment into your daily messaging on Skype.”

Appsworld article
apps-world.net

4 Reasons Why Your App Isn’t Successful

Your app is probably one of the most essential tools vital for the growth of your business. You’ve probably spent several months working with talented developers to perfect it. But then now you’re stuck with the challenge of marketing it.

Why real time marketing is more than a trend 1068x601 article
Small Biz Club

3 Online Marketing Trends You Need to Know for Success in 2016

Data analytics are powering almost every area of business today, from the way sales teams gather leads to the way leaders make big decisions. Like their colleagues, marketers closely watch analytics, whether they’re connected to search engine rankings or social media engagement.

Mail chimp 850x476 article
Small Business Trends

New MailChimp Feature Gives Better Idea How Emails Look to Clients

The email marketing service provider MailChimp has just recently unveiled a new feature, MailChimp Inbox Preview, which enables its users to preview its emails before they are sent out. MailChimp Inbox Preview is an upgraded version to its predecessor, Inbox Inspector.

Career article
The Huffington Post

30 Careers With The Highest Paying Salaries | Lisa Froelings

The Notorious B.I.G. has been know to say "mo money, mo problems," but I can't think of anyone who would say no to a little extra cash from work. There is a substantial debate around the question of how much money we need to be happy, but interestingly enough, what we do with our money affects our happiness more than how much of it we actually make.

Top ceo article
Addicted 2 Success

30 Phrases Top CEOs Live By

As anyone who comes from a small, southern town knows, it is extremely easy to pick up common sayings from those around you. Someone who’s pretty full of it is “all hat, no cattle.” Your perpetually late friend is “slower than molasses in January.” Someone who has just sold a business is “living in high cotton.”

Weleet 1 850x476 article
Small Business Trends

No More Working Alone: Weleet Matches Co-work Partners

People opting to work as freelancers are on the rise.
As a freelancer, a person is working at his or her own pace and on his or her own terms, often from the comfort of home. Most people who chose freelancing prefer a work life far from the hassle, noise and stress of a traditional office.

Periscope sketching doodle draw 850x476 article
Small Business Trends

Periscope Sketching Feature on Live Streams

Periscope, Twitter’s live streaming video app, is now testing a new Periscope Sketching feature that allows users to draw and doodle on top of live-streamed video.

J3ojtir article
blogher.com

When Your Most Promising New Hire Candidate Turns Out to Be Sexist

As far as one’s standing in the tech community goes, Laura Roeder has done very well for herself by any standard. As the founder and CEO of Meet Edgar, she’s established herself as a force to be reckoned with in the world of social media platform integration and synchronization. It’s easy to envy someone who’s so successfully and so quickly made her mark on the tech industry.

Moms article
The Huffington Post

How Can Moms Better Manage Their Business While Raising Family?

How can moms better manage their business and still be a good mom.

Origin i0lqdzmfw0q9oufpfotc blog 7137 article
savorthesuccess.com

Why Turning to Mindfulness Helped Me Better Focus in My Business and Family

In a world where we're constantly grinding and chasing success, things can become very exhausting. In our quest for success and freedom and liberty, we often get trapped with the whole process and find ourselves losing all the energy and motivation in between.

It's when we need to stop and step back.

Hire character.412by412 article
business.com

Inspiration Revealed: 36 Top CEOs Share Their Secrets to Success

Work is called work for a reason. Most people don’t have a job they love, and even if you are lucky enough to find a job you genuinely love and believe in, it can still be hard to stay focused on the day-to-day tasks.